The studio is led by Carolyn Richardson, whose background in editorial and interiors-focused art direction brings nuance to visual storytelling across mediums and environments. Long before working with hospitality clients, she spent summer weeks at her grandparents' house turning it into an imaginary hotel with her cousin, drawing dinner menus and receipts while providing subpar but enthusiastic housekeeping services. The impulse behind those childhood games remains central to her work today: a curiosity about how environments, details, and service come together to shape memorable experiences.