Creation of clear, cohesive visual identities for hospitality and lifestyle brands.

• Art direction for photography, video, and styled environments

• Concept and content planning for campaigns or seasonal launches

• Creative inspiration for lookbooks, menus, and brand collateral

• Prop, location, and talent sourcing for shoots

• Collaboration with in-house teams or external creatives

Shaping the visual expression of spaces to reflect atmosphere, intention, and guest experience.

• Creative direction for new hotel, restaurant, and bar concepts

• FF&E concept development and curated sourcing support

• Collaboration with architects and ownership teams

• Artwork curation and coordination with artists, fabricators, or galleries

• Styling for interiors, amenities, and tabletop scenes

• Visual support for launches, renovations, or property rebranding

Partnering with clients to shape compelling visual narratives and consistent brand experiences.

• Development of visual systems that connect print, digital, and spatial elements

• Creative input for social media and storytelling campaigns

• Guidance on photography style, tone, and content curation

• Website and brand audits with recommendations for imagery, layout, and hierarchy

• Visual direction for menus, signage, and guest-facing materials

Available for clients who need flexible, long-term support.

• Creative direction across multiple channels

• Visual updates for seasonal changes or phased rollouts

• Partnership during growth, renovation, or repositioning